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  /  Healthcare Marketing   /  7 Proven Strategies to Maximise Efficiency and Increase the Patient Flow Post-Pandemic
healthcare quality management strategies

7 Proven Strategies to Maximise Efficiency and Increase the Patient Flow Post-Pandemic

With the ever growing patient needs and demands, managing a healthcare facility has always been a challenging task for the healthcare players

And, the ongoing pandemic has added a pressurized environment to these challenges and the players are expected to deliver more than ever.

With the increased covid cases, non-covid healthcare services, especially the scheduled, emergency and intensive care units are taking a toll in reaching the regular deliverability threshold.

Unlike the pandemic patient overflow, the non-covid health demands are almost all-time low. This lack of load, in turn, is forcing the hospitals to explore ways to maximise efficiency and increase the patient flow during and post the pandemic.

Gain on the Momentum

With the good news on the horizon in the form of lockdown lifts across the country, a fresh breath of hope is in the air for the hospital management teams. However, hospitals need to try and error to find the best ways to welcome their patients and integrate non-emergency medical care just like the pre-pandemic days.

Starting from the regular consultation to performing the elective procedures at full capacity is a way to ease out the financial burden that is piling up on healthcare facilities ever since the world was hit hard by the pandemic.

Strategies You Can Bet On

By revisiting your patient retention, patient acquisition, healthcare marketing strategy, healthcare digital marketing, and healthcare quality management strategies, you can find your way through these hard times.

Without any playbook or any other guidelines, many healthcare players are implementing the following strategies to regain control over their operations, efficiency, and streamline patient flow.

  1. Brace up for the Non-Clinical Services -Non-clinical service providers who are involved in patient care that include administrative work, hospital maintenance, and resource management play a significant role in increasing efficiency.Streamlining various touch-points in patient care based on the new norms enhances the overall efficiency for good.

    Integrate all departments equally while addressing the weak links. With all the departments aligned with the shared objectives and goals, hospitals can overcome their operational bottlenecks with ease.

  2. Boost Efficiency with Trained and Focused Staff -With the new technological innovations in place, training and skill-set improvement should be the prime focus for the healthcare players.Investing on medical and non-medical staff training sessions at regular intervals, enhances patient inflow management while registering better numbers on the patient satisfactory scale.
  3. Culture that Fosters Accountability -With the new hospital norms and patient experience standards, the expectations on the hospital deliverability are always on the high-side.Keeping that in mind, the management should work on fostering a culture of accountability.

    Being committed to the positive change, the hospital management should clearly communicate the responsibilities of each employee and ensure they believe their active partnership can bring the change.

  4. Track and Streamline the Patient Workflow -Patient cycle management is the oxygen of any hospital. Managing the patient cycle time measures the overall time taken for a particular treatment or medical process.Identifying the gaps starting from registration to discharge, helps the management cut down on the additional resources.

    Efficiency decreases the patient throughput time while managing better patient retention, and positively impacts the patient outcomes.

  5. Reshuffle the Hospital Infrastructure -Reconsider the hospital layout that encompasses that patient navigation. Place the easy-to-read navigational signage that gives easy access to the patients and caretakers to reach their destination within the hospital.As the hospitals are expected to follow the newly developed safety guidelines, reorganize the hospital check-ins and check-outs for each healthcare requirement, including the covid health needs
  6. Experiment with the Staffing Models -There are various factors involved in each hospital’s staffing depending on the geographical location, hospital budget, local health requirements, and other health challenges.Recognize your key performers, be transparent in communication, and clear with the key performance indicators to derive enhanced performance in each touch point involved in patient care.

    In addition, advanced technology can improve the time involved in patient and doctor interaction.

    Also, leverage the new medical technological innovations for time consuming operational aspects such as maintaining health records and patient reporting.

    Taking help from the healthcare consulting firms in your hospital human resource management would be a welcoming suggestion in time.

  7. Marketing and Operational Alignment -A well aligned marketing, sales and operational team is the need of the hour in the healthcare sector that experienced a whopping 80% drop in revenues.It is time to maintain the perfect balance between the services that are necessary and the ones that are a boost to the shrinking economy.

    Take measures to bring in proper communication between operational and marketing teams.

    Use digital space to voice out the safety measures that are taking place in hospital and leverage the advanced social campaigns to stand out from the rest.

Being efficient in hospital operations starts with time management. Leverage the time management training sessions to develop their time management.

Emphasize the importance of taking advantage of technology, machinery, and facility management effectively.

The world is slowly swinging back to the normal and so the healthcare industry. Give your staff, both medical and non-medical, enough support in the form of better training, transparency, communication, and pre-defined roles.