Impact of Hospital Location
There are numerous factors that influence the provision of hospitals and their ability to provide equitable access to care services. One of the prominent factors amongst them is the location. This is particularly relevant in the context of the developing countries like India and also the under-developed countries. This is so because a significant or rather a bulk of the population resides in the rural and remote areas where access to healthcare is minimal. Research reveals that there are contrasting differences in the accessibility, quality and utility of care services rendered between the urban and rural residents.
When embarking on a new hospital project, site selection, therefore, happens to be an important criterion for choice of location. This is a multifaceted task which is not merely restricted to selecting a suitable plot or building for the proposed hospital. Other aspects that must be taken into account include the size of the land, costs involved, time involved in development, its proximity to other healthcare facilities and visibility.
Hospital Consultants in India therefore carefully assess these issues that potentially affect the entire hospital management project. They assist the potential healthcare entrepreneurs in choosing the right location which befits the project’s designated timeline, budget, vision and long-term goals for achieving success. That eventually impacts the success and bottom line of the resulting facility.
Impact of Hospital Location
The location of the hospital impacts the following:
- Ease of patient access-There is a strong need to highly prioritize accessibility of the hospital and convenience of the public. This builds meaningful engagements through better patient experiences thereby retaining existing patients and also encouraging their referrals for getting new cases. The accessibility criteria may include proximity to residential communities and highway routes, parking convenience and relative positioning in or close to a busy retail zone.
- Greater visibility-This is a significant aspect which directly influences the chances of increasing the patient base. In today’s busy lifestyle, prominent and attractive signage at the location can attract sufficient attention despite the heavy traffic and passing crowds thereby promoting the hospital’s brand.
- Better Patient Satisfaction-Patients today are willing to premium amount for convenience of care services .Rather than travelling long distances to bigger hospitals for treatment, they may prefer outpatient units nearby. Hence appropriate strategies must be framed for location selection considering the patient’s busy routines and even offering telehealth and home-care services for better reachability.
- Spectrum of Services Offered-Moving away from the conventional norms, some new hospitals are gearing towards higher standards and qualities of services, availability and expertise of physicians and other medical staff and ease in scheduling appointments for choosing the location. These competitive offerings create a niche segment for advanced care services.
- Scalability-The location selected must accommodate the current and future needs for patient inflow, expansion plans, parking infrastructure and new entry of allied services like pharmacy and pathology.
- Cost control: Location necessarily influences costs as developing the hospital in an established locality amplifies the related expenses, number of government approvals, policies, regulations and staff remuneration.
Economic Impact of Hospitals
Hospitals have a positive economic impact as healthcare happens to be one of the sectors that offer the largest employment in society. Hospital jobs are more secure despite economic recessions, offer better salaries and support or create external job opportunities. Additionally, beyond their roles as healthcare providers, hospitals also increase sales and employment in related business sectors due to the rippling effect.
Hospital Impact on Community
With increased focus on value-based care today, hospitals tremendously impact in improving community health standards through the quality of services rendered, preventive healthcare, post–discharge support and interventions for addressing social determinants including poor nutrition, hygiene and housing for reducing mortality rates and disease outbreaks.