The growing healthcare industry is facing a plethora of challenges with its aging population, innovative technologies, new policies and regulations. To survive in this competitive era, hospitals must function like any other large business venture while simultaneously offering value-based services.
A robust Healthcare System is certainly the pre-requisite criterion for the progress of a developing nation like India. Good health of the citizens is the biggest asset of every country that not also promotes its social and economic growth, but
Effective Brand Building is the key to your Healthcare success. Gone were the days when the traditional marketing ideas use to yield results. Today is the day that demands agile, responsive and engaging marketing ideas that not only deliver the
When was the last time you have conducted a survey within your hospital to know what are the strategies you have been implementing for patient retention? The current trends in Healthcare Marketing give you every reason to focus on patient
Hospitals are the centers of treatment, trauma-relief and total rejuvenation. Patients attach an enormous amount of respect and sentiment with hospitals as they involve the "cure and care" of their near and dear ones. This is why even now patients
The emergence of digital technologies has a profound transformational impact across both daily life and business sector globally. Increased usage of personal computing, smartphones and iPads through various apps backed by the exponential explosion in internet and social media usage
Healthcare marketing is one of the best strategies that enable the hospitals to promote their medical services efficiently. This kind of marketing has been upgraded by implementing the best digital technologies. Digital marketing helps in receiving instant responses from the