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Analytics and Healthcare

Analytics is encapsulating the market and making an immense transformation in all sectors of the industry today. The ever-growing healthcare industry is no exception to this evolving trend. Healthcare Analytics Solutions cover a broad spectrum of the industry as it offers several valuable insights both at the macro and micro level. These solutions regulate the data generated by Healthcare Information Technology systems to enhance the quality of clinical decisions and business operations.

Healthcare Analytics deploys historical and predictive techniques of analysis to ensure that the crucial health information reaches the correct people within the proper timelines. That helps healthcare providers, particularly hospitals, to deliver patient care more effectively while simultaneously monitoring performance, predicting outcomes and forecasting trends for sustaining their business.

With an increased focus on value-based care, Hospital Operations Management is faced with the dual challenge of balancing the administration of premium care services to patients and also closely monitoring the business aspects of care delivery. This makes the task of decision making extremely tedious for the allocation of resources and prioritizing initiatives.

The Role of Analytics in Transforming the Healthcare Scenario

  • Preventive Health and Disease Management – Healthcare Analytics converts all sources of data, both structured and unstructured, to meaningful information by
    • Checking for disease outbreaks and recognizing data patterns so that proactive treatment may be dispensed and quicker responses are given to medical emergencies
    • Reducing the mortality rates and preventing the spread of ailments by depicting geographic regions where prompt  care is needed

Thus it aids in better epidemic control, planning and response by providing timely, comprehensive and collated information.

  • Development of relevant and efficient Diagnostic Methodologies-The combination of predictive healthcare analytics and informatics helps in detecting the probability of patients developing certain health conditions or risks well in advance. By doing this, specific wellness programs and campaigns may be developed and customized to the patient’s needs to improve their health. Analytics also helps to clearly pinpoint the cause of disease relapses and suggests ideas for its prevention. Additionally, it identifies redundant processes which may be eliminated. This ensures that only result-oriented procedures are retained for better efficiency in healthcare organizations.
  • Evolution of a quicker, streamlined and efficient Research and Development(R & D) Practice- By using statistical modelling tools, algorithms and predictive modelling, analytics ensures that new drugs stay for a shorter duration in the R & D pipeline. So they may be quickly administered to patients if found effective. It also helps in analyzing failures in clinical trials and proactively identifying drug interactions to prevent health hazards.

Benefits of Healthcare Analytics

  • Improves the quality of care by increasing the healthcare organization’s access to patient information
  • Enhances the workflow capabilities by streamlining processes
  • Helps in unfolding the root cause of patient feedback or lack of response to services rendered
  • Aids in meaningfully interpreting data to empower future interactions with patients, community and other stakeholders in the healthcare chain
  • Supports predictive modelling through technology and statistical modelling to develop deeper insights into patient data obtained from previous transactions. That helps in better prediction of outcomes for individual patients
  • Increases the market share by taking patient satisfaction to higher levels and increasing the reputation of the organization
  • Ensures higher rates of Return on Marketing Investments(ROMI) by segregating the successful and unsuccessful publicity campaigns
  • Enables earlier detection of diseases and patterns than ever before thereby reducing healthcare costs
  • Compiles administrative and financial data with healthcare information to support better care efforts and improvise existing procedures for delivering higher service levels
  • Encourages physicians to spend more time with their patients to build long-lasting and trustful relationships by empowering them with customized diagnosis and treatment plans

With the expertise of Healthcare IT Consultants, Healthcare Analytics can thus be leveraged to provide real-time information for taking better medical decisions, increasing life expectancy ,reducing cost and controlling chronic diseases.