10 WAYS TO MARKET YOUR HOSPITAL
Differentiate your brand with an attractive message that highlights the USP of your brand and its services. Your brand message should clearly communicate what you do and who you are. The brand message should connect with your intended audience and help them to understand you better.
Grow a powerful network of physicians in your hospital with high credentials who will be able to advertise your hospital latently through their services. Try to develop a program or a system through which you will be able to generate more referrals and admissions. It goes without saying, that a hospital with great physicians will help you to generate more business.
Allocate a separate budget for marketing activities for your hospital. Schedule routine marketing activities at regular intervals to make increase the brand recall of your hospital in the eyes of audience. The allocated marketing resources should be utilized to its best for better results.
Make a list of all the possible marketing strategies that can be done for the hospital. Debate every strategy based on the returns it will give and choose the strategy through which you will get maximum returns and a wider branch reach.
It is highly essential that the information published in the marketing collaterals are communicated to the employees of the organization for them to understand as to what is being communicated to the public so that they will be able to provide complete support and assistance in the marketing activities.
Your website is the face of the hospital. It is the go to place for any customer who wishes to know more information about the hospital. Hence, it is highly necessary for you to make the website user friendly and provide an interactive experience for the end users. Ensure that the search navigation is made simpler and easier for the user, for example: If someone wants to know about your cardiology service, find out whether information about these services are easily accessible for the visitor to your website.
Other than the traditional marketing techniques, a huge market of opportunity lies in the digital marketing segment. Through search engine optimization (SEO) and pay- per- click (PPC), there is an ocean of opportunities for a hospital to grow and expand its business. Through SEO and PPC, the hospital can steer its visitor traffic towards your website or to the micro site. For example: If you are searching for the best oncology services in your city, then your website would appear at the top in the google search engine. Digital marketing requires careful planning and professional execution.
We live in a world where word of mouth has become a powerful tool of promotion. Through social media evolvement, everyone has started sharing their experience with a product or service, be it positive or negative. Hence, it is important that you provide a positive experience for your patient and ensure they feel safe with your services. Their experience with you influences the number new of new admissions in your hospital and your brand name overall.
The best prospect for a new customer lies in the existing customers. Search for opportunities within your existing database and within your own personal contact. If you are trying to promote any particular service in your hospital like a wellness checkup or a cosmetic procedure, spread the word among your contacts because you will never know they might be looking for the same as well. Some ways through which you can promote are mailings, sharing of videos and messages.
Identify the strategies which works for your hospital and avoid those which are not bringing benefits to your hospitals. Sometimes, social media might not be effective as direct marketing. If that’s the case, then pay more attention to your direct marketing efforts than social media.