10 Common Mistakes We Do While Starting a Hospital in India
Healthcare sector has gained tremendous momentum with manifold growth. This may be attributed to the rising number of global diseases, increasing aging population, more awareness of fitness and enhanced focus on preventive healthcare. Hence starting a hospital can be a lucrative business idea which also serves the society.
India, in particular, has been a popular medical tourism destination thanks to its low-cost, high-quality treatment options with state-of-art infrastructure and qualified medical expertise. With an ever increasing number of domestic and international patients, hospitals are always full and in great demand. Starting a hospital in India is an attractive healthcare proposition. However, this task requires sufficient planning and execution of Hospital Operations Management for its sustenance.
Here are the common mistakes entrepreneurs do in starting an Indian hospital and their importance.
10 common mistakes
- Improper Budgeting – Money is a crucial factor for running a hospital and hence careful budgeting is needed. All hospitals need huge monetary resources to become operational, meet current financial requirements and also proactively plan for future expenses. Healthcare Consulting Firms with their professional expertise and experience can help in doing the proper budget allocation for opening hospitals.
- Not gearing up for Technology Changes – Hospitals must be equipped to meet the requirements of exploding invasion of digitization and seamless internet usage. They must adopt the required technologies for catering to various specializations and operating the latest medical equipment. Hospital Infrastructure Planning helps in planning the technology, network and other physical resources that are robust, flexible and scalable for future advancements.
- Not setting a proper target date for Hospital Opening-It is crucial to scrupulously plan the timelines for building and launching the hospital. Careful consideration must be given to accommodate unavoidable time delays. The required licensing and mandatory government regulations must be fulfilled within the stipulated period. Extending target dates can lead to financial losses due to exceeded budgets.
- Avoiding Accreditation: The accreditation process must also be given due priority as it gives a competitive edge to the hospital and sets distinct benchmarking standards. This builds confidence in the minds of patients who can be assured of safe and reliable treatment.
- Inadequate Marketing – In order to seek treatment, awareness about the new hospital and its services is essential. Therefore proper branding, advertising and marketing are needed. Informative websites and social media can have a powerful impact in spreading the word among prospective patients.
- Recruiting the Wrong People-A cautious approach to medical staff recruitment, training and retention is required. This is because patients today look for value-based care offerings. Hospital staff must be competent enough to cater to both Indian and international patients by overcoming linguistic and cultural barriers. Hospital Resource Management helps in finding the right staff who can deliver services in line with the hospital’s vision and mission.
- Ignoring the Local Market- While it is good to adopt global standards, hospitals must not ignore the healthcare and employment needs of the Indians. Hence they must be designed to accommodate local preferences and render care for improving both the health and job opportunities of the natives.
- Not focussing on Patient Experience– Patients are the most important stakeholders. When starting a hospital, focus should be given to patient experience to ensure a comfortable stay and affordable treatment. Examples include easy accessibility, 24/7 ambulance services, multi-currency payment options and language translators for foreign patients.
- Ignoring Waste Management-Hospitals inevitably generate huge amounts of wastes which must be disposed of properly. Proper waste management is required to eliminate population health hazards and environmental pollution.
- Avoiding Social Responsibility-Today healthcare ethics has substantial prominence. New hospitals must, therefore, make their contribution to society through free check-ups, health campaigns and awareness programmes to improve population health standards.